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AI Search and Local SEO Guides for Contractors

Plain language guides on getting found in Google, the Map Pack and AI assistants like ChatGPT, written from what we see working with home service companies in San Diego County.

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These guides explain how Google, the Map Pack and AI assistants like ChatGPT, Gemini and Perplexity pick which local businesses to show, and what contractors can do about it. Each one cites its sources, shows when it was last updated and ends with steps you can take this week.

AI Search

How AI Assistants Choose Which Local Businesses to Recommend

AI assistants recommend local businesses by searching the web and map data, then naming the companies that show up most often in trusted places.

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How to Get Your Contracting Business Recommended by ChatGPT

To get recommended by ChatGPT, make your business easy to find and easy to trust.

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Google AI Overviews and AI Mode: What Contractors Need to Know

AI Overviews are AI summaries at the top of some Google results, and AI Mode is a separate chat style search.

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GEO vs AEO vs SEO: What Contractors Should Know

SEO helps your pages rank in Google.

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Why Your License, BBB Profile and Listings Matter for AI Search

AI tools try to confirm a contractor is real before they recommend one.

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How to Check if ChatGPT and Google AI Recommend Your Business

Pick 10 to 15 prompts your customers would ask, run each one several times a month in ChatGPT, Google AI Mode, Gemini and Perplexity, and log whether your business is named and which sources are cited.

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The AI Search Checklist for Contractors

To show up in ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews, a contractor needs pages that answer real questions, accurate schema, a robots.txt that lets AI search crawlers in, Bing Webmaster Tools, consistent listings, steady reviews, genuine third party mentions, fresh content and simple tracking.

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Get Found

Google Business Profile Checklist for Contractors

A strong Google Business Profile for a contractor has your real business name, the most specific primary category, a hidden address with up to 20 service areas, real job photos, a clear description and verified ownership.

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Engage

How to Get More Google Reviews Without Being Pushy

Ask every customer for a Google review right after a job goes well, with a short text that includes your direct review link.

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Automate

Speed to Lead: Follow Up That Wins More Contractor Jobs

Speed to lead means replying to a new inquiry within minutes, not hours.

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Build

Website Basics That Turn Visits Into Calls for Contractors

A contractor website turns visits into calls when it has one page per service, a tap to call button on every screen, your CSLB license number in view, fast load times that meet Google's Core Web Vitals, clear trust signals, correct schema, and a short form.

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Fund

Business Credit 101 for Contractors and Small Business Owners

Business credit is the payment history and file tied to your company instead of your Social Security number.

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